Nintendo 3DS XL Super Mario World
Nintendo was launching a new 3DS XL with a design harkening back to the Super Nintendo of the early 90’s. They wanted to bring awareness of the device to not only current fans but also to lapsed fans who may have played the original Super Nintendo.
We secured a partnership with Nintendo and created an animated Amazon homepage takeover and custom landing page to invite fans to a fun, familiar world.
250K+
Video starts on the custom landing page
18K
Customers added an item to their cart
2.7%
Add-to-cart rate on the promoted ASIN product (0.5% baseline)
⇧5X
Daily sales lift on
promoted ASIN product
47.3M
Impressions delivered on the Amazon homepage
39%
Video start rate on the custom landing page
Nintendo 3DS XL Super Mario Kart
Nintendo wanted to launch a follow-up Super Mario Kart campaign based on the success of the Super Mario World project. We saw increases in performance and record-breaking single day sales that solidified a new product template for all future Amazon exclusive product releases.
400K+
Video starts on the custom landing page
31K
Customers added an item to their cart
3.2%
Add-to-cart rate on the promoted ASIN product (0.5% baseline)
⇧6X
Daily sales lift on
promoted ASIN product
54.5M
Impressions delivered on the Amazon homepage
52%
Video start rate on the custom landing page