Newell Brand Day
Challenge
We received no working assets from Newell
Newell wanted to test their product library within Amazon and see if we could drum up sales in addition to increasing brand awareness.
Solution
We pushed turnaround times to surprise and delight Newell in the process
We pitched the idea of a mini Prime Day event featuring their products. Using just ASIN product imagery, we created a homepage placement, two landing pages, and a plethora of banner placements in three weeks.
Innovation
We had no dedicated resources for development or production
We designed a scalable design system to treat stock ASIN product imagery while building custom frontend code to house this shopping experience.
Storyboard Concept
Custom artwork created from stock ASIN imagery
Design motif used throughout the experience
Digital display advertising promoting the experience
Amazon custom homepage takeover
Day 1 custom landing page
Day 2 custom landing page
Day 1 mobile landing page
Day 2 mobile landing page
Follow Up Campaign
Due to the success of Newell Brand Day, we were tapped to create an original campaign supporting Newell’s Writing & Creative Expressions initiative.
We photographed products and illustrated shapes, textures, and drawings
The campaign was spread across display ads, landing page, and Fire Tablet animated wake screens
495M
Total delivered impressions on the Amazon homepage
2.4M+
Total detail page views, 14% detail page conversion rate
58%
401k total add-to-carts over a
2-day shopping period
⇧6.2%
Daily sales lift on
promoted ASIN products
72 HOURS
The 1st and largest Retail/Amazon Media Group collaborative effort across 30+ brands and 10 categories, bringing 500+ exclusive deals to customers across the US