To promote the release of Xbox’s flagship exclusive title, Gears of War 4, we pitched the client on an animated homepage takeover to drive customers to a custom landing page, noting a Prime Now midnight delivery option. The custom landing page delivered dual purchase paths for non-Prime and Prime members with placement on the Amazon Prime Now app to create shopping bundles for the game. The custom page also included additional video game content and a link to a Twitch Livestream. This experience was extended onto Fire TV with a shoppable experience and exclusive video trailer content.
Innovation: Collaboration between Prime Now and Twitch to tap into the gamer audience and create a full ecosystem experience with guaranteed midnight Prime delivery and exclusive live-streaming content.
First shoppable Fire TV click-to-video ad unit
Order on Prime Now for midnight delivery
Twitch.tv live stream
Animated Amazon homepage takeover
Animated Takeover
Amazon homepage animated takeover
Prime Now shopping promotion
Custom landing page
Click to interactive video on Fire TV