Revlon
We pitched and won the business for a Revlon site redesign, aiming to update into mobile-responsive with user-friendly navigation and product filtering. We worked alongside their evolving brand ambassador campaigns and created multiple directions that featured Emma Stone, Olivia Wilde, and Halle Berry.
Revlon.com Redesign
We tried multiple approaches to simplifying the site navigation, and through multiple rounds of revision, we were able to structure the content into three primary navigation menus. The homepage went through minimalist explorations that emphasize simplicity and focus on a seasonal campaign or new collection. We created background visuals by photographing their products through extreme close-up shots to create dramatic texture and atmosphere.
Client
Revlon
Year
2013
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Horizontal navigation exploration with the rest of the page as a rotating central header
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Explored functionality with the main image sliding and interacting with cursor to reveal content
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Exploration introducing multiple promo touts and content blocks into the central header
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Gridded design exploration with a series of content cubes and a side navigation
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Side menu expands out and shuffles the grid of content cubes while introducing drop-down elements
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Side menu integrates sub menu content directly into the grid without a drop-down list
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Reduced main navigation to 2 menus and overlay footer that blends into the design
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Exploration with curated navigation and product drop-down menu opened at the base of the page
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Testing light color background imagery and layering promo touts at the bottom of the page