Genexa
We formed a partnership with Genexa and helped create over-the-top (OTT) videos to match their new package rebranding. The goal for the OTT campaign is to reach a quality audience and measure branded search. We created a companion display ad campaign to drive clicks and detail page views.
OTT & STV video ads
We started by writing a script and drafting storyboards for approval. Once approved, we created background music, recorded voice-over, and created the motion graphics. The final step was creating multi-store video end cards to target multiple ecommerce platforms.
Client
Genexa
Year
2021 - 2022
Over-the-top & Streaming TV ads
Video + Search
A highlight was introducing OTT brand videos with an Amazon end card targeting Amazon shoppers. When directing both Amazon DSP (demand-side platform) and OTT, we can directly drive sessions, build awareness, and influence searches on Amazon and visits to Genexa.com
Search leads ➔ sessions and Amazon visits ➔ new-to-brand ➔ SALES
