Gaviña Gourmet Coffee
We formed a partnership with Gaviña to help improve Don Francisco’s Coffee product detail pages on Amazon. The goal for the project was to maximize the consumer user experience with the Don Francisco’s brand while sharing the product and family heritage story.
Don Francisco’s Redesign
We started a complete top-to-bottom redesign by writing new titles and bullet copy. We conducted a photoshoot and captured new lifestyle imagery featuring their products and packaging. The new photos were used in designs for image tiles and a rebuilt below the fold detail page. Our creative approach centered around bringing forth the colors, textures, vintage photos of this Hispanic-owned family business.
Client
Gaviña
Year
2021 - 2022
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Before & After ATF Tile
We created a coffee level indicator to help visually gauge between the different roasts
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Flavor Options
The design is flexible and can adapt to each of the different flavors within the Don Francisco product line
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Tile w/ Lifestyle Imagery
We wanted to showcase lifestyle imagery to inject some style and contrast to the image tiles
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Merging Tile Designs
We saw an opportunity to clearly communicate 2 tiles worth of information into a single tile
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Family Heritage Image
The client requested the use of vintage family photos and this design worked perfectly with the copy
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Product Compatibility
This tile was created to show compatibility with the Keurig systems as it is a strong selling point
9
Different flavors of Don Francisco was consumed during this project
2.5
Cups of coffee is the daily average for designers
4,700+
Cups of coffee is consumed per year by the entire design team
Kona
The floral aroma & fruity notes was the favorite in the office taste test
Soy
Is the most popular creamer of choice by the design team