Dr. Reddy’s
We pitched the opportunity to help Dr. Reddy’s reposition their HealthCareAisle product line on Amazon through a new content strategy and brand refresh. We worked on an approach that helps communicate active ingredients with a clear sense of pill texture and bottle size. A new design system was created with original illustrations, photography, and color palette.
We explored an illustrative approach to help HealthCareAIsle stand out against their competitor’s use of stock photography and basic iconography. We developed a brighter color scheme and shot product photography on new backgrounds. We also created an illustration style that was minimalistic, vibrant, and tapped into the new colors in a fun and approachable manner.
HealthCareAisle Redesign
Client
Dr. Reddy’s
Year
2021 - 2022
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Redesigned ATF Tiles
The new design creates visual hierarchy and consistency while providing a better idea of what’s in the box
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Product Highlights
Highlights the benefits of the product while leaning into the rounder, more approachable font used in the design
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Tile w/ Capsule Imagery
Photograph of pill + ruler to demonstrate the actual capsule/tablet size
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Product Photography
Communicates product benefit headline while giving customers a better idea of pill texture and bottle size
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Photography & Illustration
Original illustrations and product photography helps communicate more information visually
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Drug Facts
It is important to show consumers drug facts while leaning into the packaging color for context and branding
