The greatest joy in my career has been the experience of building a design studio from scratch and forging lasting memories with the talented individuals that joined me on this adventure.
My role as the Director of Content and Head of Creative was to develop a dedicated team of creative resources to engage earlier in the funnel and help define project scope and proof of concept with internal partners and clients. This ultimately led to a combined effort to foster and grow business opportunities by way of utilizing in-house design services in a meaningful and applicable way.
1. Enablement
First 3 months
Priority hiring, auditing, design implementation, vision planning and defining operational goals
2. Orchestration
6 months
Install work request system, roll out internal tools, install design philosophy and templates
3. Execution
9 - 12 months
Design creative studio space, fill in skills gap, define best practices and creative bar
Here’s what we did in our first year 😉
Rebranding GO
The first internal task for the newly formed design team was to overhaul the Global Overview brand. The branding strategy was focused on improving its aesthetics, enhancing core value proposition, and introducing new services (GO Studio).
Objective
Redefine vision & rebrand
Time
2.5 months
15
Talented and creative teammates I got to work with 🙏 and made me better
10
Ethnicities and cultures represented among my team members
3,240+
Studio averages 270+ billable hours/month, over 3,000/year
Space Balls
First team outing together was to watch this epic classic in theater
Mediterranean
By far the favorite choice for team meals, followed closely by Mexican, and G Fuel energy drinks