UFC Fight Pass + Azarus
The Azarus platform turns every video player into a social interactive experience. Overlay experiences are custom built for an event and run alongside a broadcast from start to finish.
UFC Fight Pass showcases live and in-demand matches, original shows, and flagship pay-per-view events from the world’s largest fight library.
Round for Round
Azarus helps bridge viewership, engagement, and drive incremental gameplay, effectively turning watch time to play time. The experience supports both extrinsic (in-game interactions) and intrinsic (points, badges, leaderboards) rewards.
The Round for Round experience allows the viewer to predict scores for each round of the fight. The onscreen overlay displays live data and viewer input, while creating momentum for who is winning the fight.
Client
UFC, Azarus
Year
2022
UFC Trivia
Azarus hosts a hyper-casual multiple choice trivia. Attention, prediction, and trivia questions in line with the context of the stream appear automatically.
Betting-like mechanics add thrill to the viewing experience
A leaderboard fosters a competitive environment for bragging rights
Trivia overlay appear over livestreams for all viewers getting them to play along and engage in the game
