As a lifelong sneakerhead, I’ve created Instagram accounts, Tumblr blogs, and web sites dedicated to my love for shoes. In 2011, I got the opportunity to concept, design, and pitch Nike Retail on some exciting new technology in what would become the framework for Nike SNKRS app.
This was early in the mobile commerce boom and smartphone ownership and daily use was on the rise. Android phones had just entered the market in 2010 and smartphones were becoming an intrinsic part of our everyday lives. The concept that I wanted to capture and translate was my own experience shopping for shoes, reading reviews, checking product specs, and creating excitement by sharing with friends. The big idea was to create a smartphone app for Nike called “SOLE.”
Opportunity
Empower customers at retail
Tell the Nike product story and create a connection that converts shoppers into owners
Technology
Everyday part of life
Create an experience through the use of smart technology, social integration, and unlockable financial rewards
Brand Truth
Inspiration + Innovation
Create proximity to Nike that instigates real world experiences and scales across categorical business
Philosophy: Attract, inform, and convert potential customers at retail and amplify their experience to influence and attract others
Nike SOLE
For this opportunity, I worked closely with other sneakerheads who happened to be a part of my design team. We generated ideas and wrote personas all based on our own real-life experiences. The design comp stage was a lot of fun, and to this day, I really love the name “SOLE” for this Nike experience. I worked with the rest of the internal team to refine a strategy, approach, and deployment that we presented to Nike. We would gain the partnership of Nike Retail and created some digital point of sale (POS) experiences for them.
Client
Nike
Year
2011
